Marketing

The expertise of today's leading luxury real estate.

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A Century of “Firsts”

The Coldwell Banker® brand has always lived on the cutting edge of luxury, cemented by more than a century of innovation. This pioneering spirit can be traced from San Francisco’s Financial District in 1906 to Manhattan’s prestigious Madison Avenue in 1933 as luxury real estate marketing was revolutionized by capturing fine estate homes on film, to our worldwide presence today as a trailblazer in the video, mobile, social media, and smart home technology.

In 2020, we unveiled an exciting change to the Coldwell Banker Global Luxury program — with the much-anticipated debut of a new look.
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The Coldwell Banker Global Luxury Program
The redesigned and reimagined Coldwell Banker Global Luxury logo elegantly reflects the exceptional nature of the program's Luxury Property Specialists and that of their distinguished clientele.
1906 - Two visionaries establish Coldwell Banker on the foundation of ethical business practices in the real estate industry, a first for its time. 1933 - For the first time, prized estates are marketed through motion-picture technology. 2010 - Coldwell Banker Real Estate becomes the first national real estate company to launch a YouTube™ channel. 2017 - A new era of luxury real estate begins with the Coldwell Banker Global Luxury program. 2018 - The Homes & Estates publication wins Gold at the 2018 Astra Awards from New Jersey Communications, Advertising and Marketing Association (NJCAMA). 2019 - Coldwell Banker-affiliated agents handled 27,595 transaction sides of homes priced at $1 million or more in 2019 — more than any other national real estate brand*. 2020 - Coldwell Banker Global Luxury launches elegant new logo and design style.

Success by the Numbers

The Luxury Property Specialists aligned with the Coldwell Banker Global Luxury® program are masters at their profession, ranking among the best in the world by exceeding expectations and creating exceptional experiences for their discerning clients every day. In 2019, Coldwell Banker® affiliated agents achieved tremendous results.

#1

IN 1M + SALES

$144.4

MILLION

$1.9

MILLION

27595

SIDES
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Work With Shannon

Shannon has seventeen years of experience as a realtor and is highly skilled and well versed with luxury estates and ocean view properties in the multi-million dollar range, as well as investor and builder properties.